LOOS, Adolf - b. 1870 Brünn, d. 1933 Kalksburg - WGA

LOOS, Adolf

(b. 1870 Brünn, d. 1933 Kalksburg)

Austrian architect and applied arts designer. He attended the Staatsgewerbeschule in Reichenberg before he began his studies at the Technical College in Dresden. After this time, he spent three years in Philadelphia (U.S.A.), working various jobs. He returned to Europe in 1896 and settled down in Vienna.

In 1897, the Vienna Secession was founded. Loos established himself as a formidable critic of its fin-de-siècle culture, seen in the burgeoning Sezessionstil and the Gesamtkunstwerk ideal of such architects, as Josef Hoffmann and Joseph Maria Olbrich. In October 1897, Loos’s radical polemic began to appear in Die Zeit and turned into a spate of articles in the following year, mainly in the Neue Freie Presse. These covered a wide range of subjects, including, in addition to architecture, furnishings, dress and music, on which Loos adopted a puritanical approach.

The radical defence of his theories and his article “Die Potemkinsche Stadt”, published in the journal Ver Sacrum in the summer of 1898 in a very polemic manner, led to the final break with the leading architects of the Wiener Secession: Josef Hoffmann and Josef Maria Olbrich. At the same time, Loos developed an affinity for the underplayed styles emerging from the English Arts and Crafts movement, admiring the simplification of form and unadorned surfaces of the English domestic revival of the 1890s.

In 1920, he was appointed chief architect to the housing department of the city of Vienna, which was suffering from a chronic shortage of housing. He produced numerous housing projects in which he tried to break away from the conventional courtyard plan. In 1922, he moved to Paris, where he exerted a significant influence upon modern French architecture, in particular Le Corbusier (1887-1965. He gave lectures at the Sorbonne and constructed a house and atelier for the dadaist Tristan Tzara.

In 1928 Loos returned to Vienna, and in a series of houses built in Vienna and Prague towards the end of his career, he fully developed the Raumplan concept.

Major architectural works by Adolf Loos are the Café Museum, Vienna (1899); Villa Karma, Montreux (1904); American Bar, Vienna (1908); Looshaus, Vienna (1910); Steiner House, Vienna (1910); Rufer House, Vienna (1922); Tristan Tzara House, Paris (1925); residential interiors, Plzen.

Of some 30 articles written by Loos during 1904-14, undoubtedly the most influential was ‘Ornament und Verbrechen’ and ‘Architektur’. The former, which equates human cultural development with the progressive shedding of ornament, is widely dated to 1908 and used to exemplify Loos’s early influence in determining the character of Modernist architecture. In the latter, he advocated simplicity.

Café Museum: interior
Café Museum: interior by

Café Museum: interior

Loos’s professional design work at the end of the 1890s consisted mainly of interiors (mostly destroyed), in which furniture was built-in where possible. The best-known example is the Caf� Museum (1899; partly destroyed) opposite Olbrich’s newly completed Secession Building. Loos’s design for the Caf� Museum attained such an extreme of unornamented simplicity, with plain segmental ceiling and undecorated walls, that it became known as ‘Caf� Nihilismus’, much to Loos’s satisfaction.

The picture shows the interior of the Caf�; the furniture is not original.

Chair
Chair by

Chair

It took almost fifty years for the steam-bent wood furniture, invented by Michael Thonet and widely distributed, to acquire its letters of nobility. At the turn of the twentieth century, it was the great Viennese architects who gave new functionality to these long-proven pieces of furniture. The curved wood furniture is indeed ideally suited to the program of utilitarian art that they defend.

Adolf Loos opted for this practical and economical furniture when he designed the Caf� Museum in Vienna, whose interior layout was an exemplar in simplicity. In terms of seating, Loos refined the popular bistro chair developed by Thonet in 1849.

The Caf� Museum still exists today, and this model of chair is still used there.

Chair
Chair by
Goldman & Salatsch Building (Looshaus)
Goldman & Salatsch Building (Looshaus) by

Goldman & Salatsch Building (Looshaus)

Loos admired Karl Friedrich Schinkel as the last architect he considered able to use the architectural orders without rhetoric, and in the Goldman & Salatsch Building, his own classicism found expression in the marble columns of the entrance canopy and the entablature raised above the mezzanine.

The interior of this building, with its marble veneers and mahogany joinery, also reveals Loos’s preference to use rich materials in place of applied ornamentation.

After its completion, the house caused a shock in the city which was still characterized by its historical taste. It was called by the Viennese “a house without eyebrows” since the window-roofing, which was usual at that time, was completely missing. It was said that Emperor Franz Joseph had not only avoided passing next to Looshaus for the rest of his life by using the exit at the Michaelerplatz but also had to leave the windows of the Hofburg nailed so that he did not have to see the “hideous” house anymore.

In 1987 the Raiffeisen Bank bought the building and renovated it.

Goldman & Salatsch Building (Looshaus)
Goldman & Salatsch Building (Looshaus) by

Goldman & Salatsch Building (Looshaus)

This store and apartment block was commissioned by Goldman and Salatsch; however, this firm’s choice of location was controversial. Not only is the building situated in the centre of “old” Vienna with its traditional architecture, but it faces the entrance to the Imperial residence. From the beginning, the building was criticized for its contradictions: the lower commercial level in marble, with classical columns and a grand recessed entrance in contrast to the severity of the upper section with bare plaster walls, lack of ornament, and plain windows without mouldings.

The picture shows the lower part of the fa�ade. The business area is preceded by a colonnade with Tuscan columns, designed as an allusion to the portico of the Michaelerkirche.

Goldman & Salatsch Building: interior
Goldman & Salatsch Building: interior by

Goldman & Salatsch Building: interior

The interior of this building, with its marble veneers and mahogany joinery, also reveals Loos’s preference to use rich materials in place of applied ornamentation.

The picture shows the skylight at the main staircase.

Goldman & Salatsch Building: interior
Goldman & Salatsch Building: interior by

Goldman & Salatsch Building: interior

The interior of this building, with its marble veneers and mahogany joinery, also reveals Loos’s preference to use rich materials in place of applied ornamentation.

Rufer House: exterior view
Rufer House: exterior view by

Rufer House: exterior view

Loos completed the Rufer House in 1922, the first of the cubiform houses in which he further developed the Raumplan concept (the free disposition of volumes within a simple building form to give more complex interior spaces than are possible with continuous horizontal floor divisions). The building is one of the well-known images of the early Modern Movement, with its classical cornice and plain frieze above plain wall surfaces and an asymmetrical arrangement of windows that reflected the free planning of the spaces within.

Loos was very adamant about the pure form of the cube above all, and decoration is kept to a bare minimum. The walls are a stark white, and the windows frames contain the least amount of structure. This, however, is balanced by the frieze and cornice that runs along the top of the building, and a replica of some portions of the Parthenon frieze, positioned on the street side low enough for viewing. The frieze and cornice tie together the entire building while still contributing to the austere nature, seeming almost invisible.

Another key part of the Rufer house is the seemingly random arrangement of windows. With the blank white walls giving no distraction, the windows are the most noticeable aspect of the house. While the windows make no sense to the casual viewer from the exterior, the windows make perfect sense from the interior. These interiorly programmed windows give light and views where they make sense on the inside.

View the axonometric drawing of the Rufer House.

Steiner House: front
Steiner House: front by

Steiner House: front

The Steiner house was designed for the painter Lilly Steiner and her husband Hugo. It is located in a Vienna suburb where the planning regulations were strong enough to have a direct impact on the final design.

Loos was a remarkable architect when working within the limits imposed by the shape of the site or external forces, like the planning codes. The regulations only permitted a street front with one story and a dormer window (a window built in a sloping roof). The large window at the front brings light into the painter’s atelier situated on the first level. The garden fa�ade is three-storied, and with the use of the semi-circular metal-sheathed roof, Loos manages to articulate the transition between the front and garden elevations.

The Steiner house became a highly influential example of modern architecture; it played a significant role in establishing Loos’s reputation as a modern architect to the audience outside of the Viennese community and became an obligatory reference for architects during the 1920s and 30s. Almost all of the literature of the Modern Movement has reproduced the garden fa�ade as an indisputable example of radical rationalist modern architecture.

The stripped fa�ade was rapidly assimilated into the formal purism of the 1920s; it was the main reason for the success of the building.

Steiner House: front
Steiner House: front by

Steiner House: front

The Steiner house was designed for the painter Lilly Steiner and her husband Hugo. It is located in a Vienna suburb where the planning regulations were strong enough to have a direct impact on the final design.

Loos was a remarkable architect when working within the limits imposed by the shape of the site or external forces, like the planning codes. The regulations only permitted a street front with one story and a dormer window (a window built in a sloping roof). The large window at the front brings light into the painter’s atelier situated on the first level. The garden fa�ade is three-storied, and with the use of the semi-circular metal-sheathed roof, Loos manages to articulate the transition between the front and garden elevations.

The Steiner house became a highly influential example of modern architecture; it played a significant role in establishing Loos’s reputation as a modern architect to the audience outside of the Viennese community and became an obligatory reference for architects during the 1920s and 30s. Almost all of the literature of the Modern Movement has reproduced the garden fa�ade as an indisputable example of radical rationalist modern architecture.

The stripped fa�ade was rapidly assimilated into the formal purism of the 1920s; it was the main reason for the success of the building.

The American Bar: interior
The American Bar: interior by

The American Bar: interior

In 1908, Loos designed the famous interior of the American Bar with its coloured glass, marble floor and panelled ceiling.

To Loos, Vienna was a Potemkin village. He saw its splendiferous circular boulevard, the Ringstrasse, as a deluge of Gothic, Renaissance, and Baroque embellishments, drowning every smidgen of authenticity. He loathed those arabesques of charm with which the Viennese disguised their true nature. His bar, which he completed in 1908, embodies his unsparing vision. The coffered ceiling, as purely quadrangular as the green-and-white chessboard of the floor, along with the stark, clean lines of the bar counter, barstools, tables, booths, and walls—all form a pared-down geometry exquisitely orchestrated.

The American Bar: interior
The American Bar: interior by

The American Bar: interior

In 1908, Loos designed the famous interior of the American Bar with its coloured glass, marble floor and panelled ceiling.

To Loos, Vienna was a Potemkin village. He saw its splendiferous circular boulevard, the Ringstrasse, as a deluge of Gothic, Renaissance, and Baroque embellishments, drowning every smidgen of authenticity. He loathed those arabesques of charm with which the Viennese disguised their true nature. His bar, which he completed in 1908, embodies his unsparing vision. The coffered ceiling, as purely quadrangular as the green-and-white chessboard of the floor, along with the stark, clean lines of the bar counter, barstools, tables, booths, and walls—all form a pared-down geometry exquisitely orchestrated.

Tristan Tzara House
Tristan Tzara House by

Tristan Tzara House

In 1822, Loos decided to move to Paris at the invitation of the Dadaist poet Tristan Tzara. After several unexecuted designs in France, he built a house for Tristan Tzara on the Avenue Junot, Montmartre. It was the only substantial commission he executed in Paris and regarded as a canonical example of what has been called Classical Modernism.

The house has a simple and uncluttered fa�ade according to the style developed by Loos, who advocated the absence of superfluous ornaments. The architect took advantage of the unevenness of the land by installing the garage on the ground floor at avenue Junot.

Villa Karma
Villa Karma by

Villa Karma

The first house designed by Loos was the Villa Karma for the Swiss neurologist Theodor Beer in Clarens, Montreux. Here an existing dwelling was entirely enclosed in a new one, consisting of a four-storey stuccoed house of classical simplicity, with a flat roof and recessed attic storey (completed by Hugo Ehrlich).

Even Adolf Loos, the most audacious spirit in architecture, was a child of his time. Under the art that was to be rejected, he understood the art of ornament. Beauty and harmony nevertheless remained law. He deprived the ornament of its rights and replaced it with costly materials. At the end of the day, the concept of the Raumplan (the plan of volumes), which he developed, was also interior design.

Villa Karma
Villa Karma by

Villa Karma

The first house designed by Loos was the Villa Karma (1904–6), Clarens, Montreux. Here an existing dwelling was entirely enclosed in a new one, consisting of a four-storey stuccoed house of classical simplicity, with a flat roof and recessed attic storey (completed by Hugo Ehrlich).

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